We built a billboard that drives itself
Chalta Phirta Ad is an outdoor advertising company turning the most familiar vehicle on Pakistani roads into the most effective media surface a local brand can buy.
Our story
We started in 2018 with eleven rickshaws, one flex printer and a conviction that local businesses were being priced out of outdoor advertising. Hoardings in prime locations cost more per week than most shops earn in a month — and they only ever face one direction.
The rickshaw changed that equation. It goes everywhere, it stops where people are, and it sits at eye level in traffic. What was missing was a company that treated it like a real media channel: proper production quality, documented placements, maintenance and reporting.
Eight years later we run over 900+ vetted rickshaws across fourteen zones, with an in-house studio, a fabrication unit for glowing boards and holograms, and a field team that physically inspects every campaign each month.
0+
Rickshaws in the fleet
0K
Daily impressions
0+
Brands advertised
Four things we refuse to compromise on
Proof over promises
Every campaign ships with geo-tagged installation photos and a monthly physical audit. If a board is faded, we replace it before you ask.
Fair to our drivers
Drivers are paid on time, every month, and are never asked to carry creatives they're uncomfortable with. A well-treated fleet is a well-maintained fleet.
Craft in production
In-house printing, fabrication and fitting. Nothing goes on a rickshaw that we wouldn't put on our own storefront.
Honest counsel
If rickshaw advertising isn't right for your objective, we'll say so. A short honest conversation beats a wasted quarter.
Ready to put your brand on the road?
Tell us your goal and budget. You'll get a route plan, a mockup and exact pricing within one working day — no obligation.