Flex, glowing board or hologram — which format fits your campaign?
2 May 2026 · 5 min read
Flex is the workhorse. It is the lowest cost per rickshaw, which means it is the right choice when your objective is reach — a new outlet, a seasonal offer, or simply making sure the neighbourhood knows you exist.
Glowing boards change the equation after sunset. Restaurants, cinemas, salons, gyms and retail stores make most of their decisions in the evening. A backlit board keeps your message legible when a flex panel disappears into the dark.
Holograms are a positioning tool. They cost more per unit and there are fewer of them on the road, which is precisely the point. When a 3D visual floats above a rickshaw at a signal, people film it. That organic amplification is what you are actually buying.
Most successful campaigns mix formats: a flex base layer for reach, a smaller glowing board fleet for evening dominance, and a handful of hologram units for buzz.
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