How to actually measure an outdoor advertising campaign
21 March 2026 · 4 min read
The oldest objection to outdoor advertising is that you cannot measure it. That was true twenty years ago. It is not true now.
First, use a dedicated campaign number. A separate phone line or WhatsApp number used only on rickshaw creatives makes every inbound call directly attributable.
Second, add QR code stickers. Placed inside the cabin at eye level, they turn a captive three-minute ride into a scan, a landing page visit and a measurable lead.
Third, use a distinct offer code. If a discount code appears nowhere except your fleet, redemption is a clean conversion count.
Fourth, watch geography. Compare enquiry volume from the wards you covered against wards you did not. The delta is your campaign effect, and it is usually obvious within four weeks.
Put this into practice
We'll map your objective to the right format, routes and fleet size — and send exact pricing.
